"The World and Japan" Database (Project Leader: TANAKA Akihiko)
Database of Japanese Politics and International Relations
National Graduate Institute for Policy Studies (GRIPS); Institute for Advanced Studies on Asia (IASA), The University of Tokyo

[Title] Video Message by Prime Minister KISHIDA Fumio to Support the Sanriku and Joban Regions through Food

[Date] August 30, 2023
[Source] Cabinet Public Relations Office, Cabinet Secretariat
[Notes] Provisional translation
[Full text]

Let's support the Sanriku and Joban regions through food! These regions, consisting of Iwate, Miyagi, Fukushima and Ibaraki prefectures, offer wonderful fish and other marine products. We've just eaten some of their fine products here.

A campaign is now underway to support Sanriku and Joban by buying their products. You can enjoy these items at the very peak of their flavor in ekiben lunch boxes or by placing an order online.

Why don't you join us in showing your support by buying some safe and flavorful fish and marine products from Sanriku and Joban and from all around Japan?